GrayStone · Commercial Real Estate
Consistent results across every deal type.
How a commercial real estate investment firm reaches property owners across sale-leaseback, triple NNN, and IOS deals with reply rates steady between 3 and 5 percent.
Background
The situation
A commercial real estate investment firm needed a steady pipeline of property owners open to selling across multiple deal structures: sale-leasebacks, triple NNN assets, and industrial outdoor storage. Cold outreach is a primary sourcing channel in CRE, but reaching owners without landing in spam is a persistent problem in the industry.
What we built
We built a dedicated outreach infrastructure of 210 mailboxes, kept completely separate from the firm’s primary business domain. We developed simple, address-personalized sequences that surface buyer interest early and confirm the right contact. Campaigns run continuously with ongoing list management and daily monitoring.
Campaign performance
Deliverability results
The TRB Score
Our proprietary deliverability score
The TRB Score is a single composite metric we track across every account. It combines platform-level mailbox health, independent inbox-placement testing, and sending-signal quality into one number that shows whether the system is operating where it needs to be. Above 90 means the infrastructure is clean, the sending is healthy, and the emails are reaching inboxes.
Campaign breakdown by deal type
| Deal type | Sent | Reply rate | Opportunities |
|---|---|---|---|
| Triple NNN | 3,804 | 5.34% | 55 |
| Sale-Leaseback | 3,813 | 4.09% | 58 |
| Industrial Outdoor Storage | 3,941 | 3.58% | 34 |