Roco Films · Documentary Distribution
Scale without sacrificing deliverability.
How Roco Films, a documentary distribution agency, runs 50+ concurrent outreach campaigns and holds 99.8% inbox placement across 410 active mailboxes.
Background
The situation
Roco Films has been licensing documentaries to schools, libraries, nonprofits, and streaming platforms since 2000. They needed to run dozens of simultaneous cold outreach campaigns, each targeting a specific film to a specific audience segment, without deliverability degrading as volume grew.
What we built
We designed and manage an infrastructure of 410 mailboxes across 41 dedicated outreach domains, with full SPF, DKIM, and DMARC on every domain. All campaign scheduling, optimization, and reply routing runs through a centralized platform, with daily health monitoring and proactive alerting.
Campaign performance
Deliverability results
The TRB Score
Our proprietary deliverability score
The TRB Score is a single composite metric we track across every account. It combines platform-level mailbox health, independent inbox-placement testing, and sending-signal quality into one number that shows whether the system is operating where it needs to be. Above 90 means the infrastructure is clean, the sending is healthy, and the emails are reaching inboxes.
Campaign sample
| Campaign | Sent | Reply rate | Opportunities |
|---|---|---|---|
| Kiss the Ground | 6,807 | 11.56% | 387 |
| Left Behind: The Right to Read | 27,025 | 4.0% | 359 |
| TKAT: Historical Contacts | 3,800 | 8.43% | 147 |
| Free for All: Public Librarians | 4,924 | 4.26% | 71 |