Grants For You
From zero replies to 54 opportunities a month.
A business that came to us after months of silence, now averaging 54 opportunities a month on under 10,000 sends. Proof that deliverability, not volume, drives pipeline.
Background
The situation
Grants For You came to us after months of cold outreach with nothing to show for it. Emails were going out, but replies had dried up entirely. The offer was strong and the market was there, so the problem was not the message. It was deliverability.
What we built
We rebuilt the foundation from scratch: 100 custom mailboxes made for outreach, on dedicated domains kept separate from their primary business domain, fully authenticated and warmed. Then a tight, human-written sequence run to roughly 5,000 contacts with two touches a month, monitored daily.
Campaign performance
Deliverability results
The TRB Score
Our proprietary deliverability score
The TRB Score is a single composite metric we track across every account. It combines platform-level mailbox health, independent inbox-placement testing, and sending-signal quality into one number that shows whether the system is operating where it needs to be. Above 90 means the infrastructure is clean, the sending is healthy, and the emails are reaching inboxes.
What we tested
Same offer, tested two ways. We run the same message with and without an inline image to see what actually lands. The image version replied noticeably better, so that is where the volume goes.
| Variant | Sent | Reply rate | Positive replies |
|---|---|---|---|
| Grant offer, with image | 7,925 | 2.77% | 48 |
| Grant offer, no image | 10,823 | 1.99% | 41 |
They evolved a fragile concept into a high-performance machine that runs with consistency, scale, and reliability. They understand what matters to a small business, and they don’t rely on vanity metrics.
Neil ReidFounder & Principal, Grants For You